Knowledge assessment
Paid Social Specialist
The Paid Social Specialist assessment explores audiences; creatives; testing; measurement. It focuses on the Growth & Performance pathway within Marketing, Growth & E-commerce, using questions and scenarios to examine your subject knowledge.
Get a certificateRead the scope, evidence format and assessment criteria before you begin.
01 / Assessment scope
What this assessment covers
Audiences; creatives; testing; measurement
02 / Explain your thinking
What you will demonstrate
Connect an audience insight to a channel or message and explain how marketing performance would be measured.
CertMetrica
A conversation with a purpose
- Choose your discipline
Read the scope, evidence format and assessment criteria before you begin.
- Explain your thinking
50 required tasks: 49 questions and a final problem-solving essay of 3–10 sentences.
- Understand your result
To pass: a score strictly above 90% and no more than 5 incorrect or partly correct answers out of 50.
Your certificate
A certificate with context
The certificate identifies the discipline and the assessment version. It confirms successful testing, without conferring a professional license, academic degree or permission to practice.
Get a certificate