Explore how audiences discover, evaluate and return to products. Choose growth, search visibility, brand, lifecycle marketing, commerce or measurement, including AI search visibility and marketing automation. No test promises a particular advertising or ranking outcome.
The Growth & Performance pathway brings together 5 knowledge assessments within Marketing, Growth & E-commerce. Compare subjects such as Growth Marketer; Performance Marketing Specialist; Paid Search Specialist; Paid Social Specialist, review their specific coverage and choose the discipline that best matches your knowledge.
The Search & AI Visibility pathway brings together 4 knowledge assessments within Marketing, Growth & E-commerce. Compare subjects such as SEO Strategist; Technical SEO Specialist; AI Search Visibility; Content SEO Specialist, review their specific coverage and choose the discipline that best matches your knowledge.
The Brand & Content pathway brings together 6 knowledge assessments within Marketing, Growth & E-commerce. Compare subjects such as Brand Strategist; Content Strategist; Social Media Strategist; Creator Marketing Specialist, review their specific coverage and choose the discipline that best matches your knowledge.
The Lifecycle & CRM Marketing pathway brings together 4 knowledge assessments within Marketing, Growth & E-commerce. Compare subjects such as Lifecycle Marketing Specialist; Email Marketing Specialist; CRM Marketing Specialist; Marketing Automation Specialist, review their specific coverage and choose the discipline that best matches your knowledge.
The E-commerce pathway brings together 4 knowledge assessments within Marketing, Growth & E-commerce. Compare subjects such as E-commerce Manager; Marketplace Operations Specialist; Merchandising Analyst; E-commerce Analytics, review their specific coverage and choose the discipline that best matches your knowledge.
The Marketing Intelligence pathway brings together 4 knowledge assessments within Marketing, Growth & E-commerce. Compare subjects such as Marketing Analytics Specialist; Customer Insights Analyst; Marketing Experimentation; Community Growth Specialist, review their specific coverage and choose the discipline that best matches your knowledge.
Read the scope, evidence format and assessment criteria before you begin.
Explain your thinking
Answer questions, explore scenarios and respond to follow-up questions from AI.
Understand your result
A certificate records successful completion of the named assessment under its published criteria.
Your certificate
A certificate with context
The certificate identifies the discipline and the assessment version. It confirms successful testing, without conferring a professional license, academic degree or permission to practice.