Knowledge assessment
Performance Marketing Specialist
The Performance Marketing Specialist assessment explores advertising channels; bidding; measurement; economics. It focuses on the Growth & Performance pathway within Marketing, Growth & E-commerce, using questions and scenarios to examine your subject knowledge.
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01 / Assessment scope
What this assessment covers
Advertising channels; bidding; measurement; economics
02 / Explain your thinking
What you will demonstrate
Connect an audience insight to a channel or message and explain how marketing performance would be measured.
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A conversation with a purpose
- Choose your discipline
Read the scope, evidence format and assessment criteria before you begin.
- Explain your thinking
Answer questions, explore scenarios and respond to follow-up questions from AI.
- Understand your result
A certificate records successful completion of the named assessment under its published criteria.
Your certificate
A certificate with context
The certificate identifies the discipline and the assessment version. It confirms successful testing, without conferring a professional license, academic degree or permission to practice.
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