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Lifecycle & CRM Marketing
The Lifecycle & CRM Marketing pathway brings together 4 knowledge assessments within Marketing, Growth & E-commerce. Compare subjects such as Lifecycle Marketing Specialist; Email Marketing Specialist; CRM Marketing Specialist; Marketing Automation Specialist, review their specific coverage and choose the discipline that best matches your knowledge.
Get a certificateRead the scope, evidence format and assessment criteria before you begin.
Find your assessment
Choose your discipline
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Lifecycle Marketing Specialist
Segments; triggers; journeys; retention
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Email Marketing Specialist
Delivery; segmentation; content; testing
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CRM Marketing Specialist
Customer data; campaigns; personalization; measurement
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Marketing Automation Specialist
Workflow; integration; scoring; error control
CertMetrica
A conversation with a purpose
- Choose your discipline
Read the scope, evidence format and assessment criteria before you begin.
- Explain your thinking
50 required tasks: 49 questions and a final problem-solving essay of 3–10 sentences.
- Understand your result
To pass: a score strictly above 90% and no more than 5 incorrect or partly correct answers out of 50.
Your certificate
A certificate with context
The certificate identifies the discipline and the assessment version. It confirms successful testing, without conferring a professional license, academic degree or permission to practice.
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