Knowledge assessment
Public Relations Strategist
The Public Relations Strategist assessment explores media strategy; media relations; messages; reputation assessment. It focuses on the Brand & Content pathway within Marketing, Growth & E-commerce, using questions and scenarios to examine your subject knowledge.
Get a certificateRead the scope, evidence format and assessment criteria before you begin.
01 / Assessment scope
What this assessment covers
media strategy; media relations; messages; reputation assessment
02 / Explain your thinking
What you will demonstrate
Connect an audience insight to a channel or message and explain how marketing performance would be measured.
CertMetrica
A conversation with a purpose
- Choose your discipline
Read the scope, evidence format and assessment criteria before you begin.
- Explain your thinking
50 required tasks: 49 questions and a final problem-solving essay of 3–10 sentences.
- Understand your result
To pass: a score strictly above 90% and no more than 5 incorrect or partly correct answers out of 50.
Your certificate
A certificate with context
The certificate identifies the discipline and the assessment version. It confirms successful testing, without conferring a professional license, academic degree or permission to practice.
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