Knowledge assessment

Customer Insights Analyst

The Customer Insights Analyst assessment explores research; segmentation; qualitative and quantitative data. It focuses on the Marketing Intelligence pathway within Marketing, Growth & E-commerce, using questions and scenarios to examine your subject knowledge.

Get a certificate

Assessments are being prepared. You can review the scope and select your discipline now.

01 / Assessment scope

What this assessment covers

Research; segmentation; qualitative and quantitative data

02 / Explain your thinking

What you will demonstrate

Connect an audience insight to a channel or message and explain how marketing performance would be measured.

CertMetrica

A conversation with a purpose.

Choose your discipline
Read the scope, evidence format and assessment criteria before you begin.
Explain your thinking
Answer questions, explore scenarios and respond to follow-up questions from AI.
Understand your result
A certificate records successful completion of the named assessment under its published criteria.

Your certificate

A certificate with context

The certificate identifies the discipline and the assessment version. It confirms successful testing, without conferring a professional license, academic degree or permission to practice.